Marketing Manager

Marketing Execution & Planning

• Deliver annual marketing and communications plans aligned with budgets, ROI, and business goals.

• Track industry trends and competitors to shape new strategies.

• Execute PR activities aligned with hotel marketing priorities.

Content & Digital:

• Oversee the creation of content (photography, video, basic editing, copy) for social media, email marketing, and website updates in collaboration with relevant departments.

• Social media management for hotel, F&B and spa (content calendars creation).

Brand & Creative

• Ensure brand consistency across all touchpoints (signage, collateral, experiences, B2B & B2C, photography, videography).

• Roll out global/regional campaigns using brand toolkits.

• Manage visual assets—photo, video, and graphics—per brand guidelines.

Public & Media Relations

• Execute PR/media plans for F&B, rooms, spa, events.

• Maintain updated media kits (fact sheets, bios, imagery, content).

• Support press visits, events, and FAM trips to elevate visibility.

• Draft releases, articles, and statements for storytelling.

• Maintain media lists, monitor coverage, and report ROI.

• Respond to media queries and support crisis comms.

Campaigns & Activations

• Execute integrated campaigns across channels, in line with brand and annual plans.

• Activate sponsorships, partnerships, and events to drive engagement.

• Analyze performance and optimize based on insights.

Partners & Promotions

• Manage daily coordination with partners and PR agencies.

• Oversee hotel participation in tourism board promotions and key collaborations.

Budget & Performance

• Monitor marketing spend and ensure budget discipline.

• Report on campaign results, media coverage, and ROI.

Cross-Functional Alignment

• Align with Sales, Rooms, F&B, Spa, and Events for integrated marketing campaigns.

Admin & Reporting

• Organize marketing assets and reports archive.

• Share media calendars, campaign updates, and summaries.

• Conduct daily media monitoring and share clippings with relevant teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.

• 3-5 years of hands-on Marketing and PR experience in luxury hospitality.

• Strong copywriting and editing skills, with attention to detail.

• Experience managing agency relationships and coordinating multi‑channel campaigns.

• Ability to work effectively in a fast‑paced, team‑oriented environment.

• Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.

• Familiarity with basic design software (Canva, Adobe Suite).

• Great aesthetic sense.

• Commercial acumen.