Assistant Director of Sales

Job Summary:

We are seeking a dynamic and results-driven Assistant Director of Sales to support the Director of Sales and Events in leading and optimizing the sales performance across all segments, with a strategic focus on growing the Leisure and MICE. The ideal candidate will bring leadership, market insight, and proven experience in luxury hospitality to drive revenue growth and enhance client engagement.

Key Responsibilities:

• To approach the overall sales leadership activities from a strategic perspective:

  • Ensure that the sales team fully understands the relative importance and priority of current account base, and manages, segments and prioritizes its efforts accordingly.

  • Ensure that the sales team is focused on assertively establishing new client contacts and developing detailed information on the potential revenues from these accounts.

  • Continually review the actual production of each account against the potential for that account.

• To manage the daily sales activities of the people in the team:

  • Set the financial and non-financial objectives for each member of the team and work with them to ensure these objectives are met.

  • Ensure that all new team members are properly oriented in the strategy and positioning of Palazzo Versace Hotel, and able to articulate this positioning in the marketplace.

  • Ensure that all members of the team have the appropriate face-to-face selling skills to successfully do their job.

  • Manage performance of team members, identify gap in skills necessary to perform their duties and recommend programmes to meet the skills requirements of the team.

• To oversee general department operations:

  • Maintain accurate management status reporting on business results, and associated action planning.

  • Ensure sales team maintain a personal up-to-date knowledge on all product and service offerings, including promotions. In addition, to be familiar with the products, services, rates new developments of our key competitors, and an awareness of general industry trends.

  • Ensure department operational budget is adhered to including effective cost control and procedures for approval of expenditure.

  • Participate in client familiarization trips, site inspections, sales trips and roadshows as required to meet the sales targets of the hotel.

  • Create and implement packages and promotions for periods of low occupancy.

  • Ensure that all administration work is processed quickly and efficiently.

Candidate Profile:

• Minimum 3 years of experience in the same role within a 5-star luxury hotel environment.

• UAE working experience.

• Strong sales and analytical knowledge.

• Ability to influence and persuade with excellent negotiation skills.

• Proven track record of successfully growing Leisure and MICE business.

• Local market experience with a deep understanding of key accounts, market dynamics, and regional client behavior.

• Fluency in English is essential. Additional languages are a plus.

• Highly organized, self-motivated, and results-oriented.